Fashion photography is one of the types of photography product photography that the fashion industry is particularly interested in. Fashion photography, which covers the changes and presentations of the product from the production center to the sales shelves, is one of the product promotion methods preferred by companies to reach users in their advertising campaigns. For an effective sale;
- To draw the attention of your customers directly to your brand,
- To make promotions in the country and abroad,
- Increasing the budget allocated to advertising and marketing,
- It is necessary to take high resolution and quality photos.
The fashion photo shoot, which companies use to explain their products to their customers and to provide information about usage details, conveys new trends and styles in fashion to millions of people. The photos of the shot products are presented to the buyers by using them on e-commerce sites, social media accounts, catalogs and magazines, billboards and posters.
Since the fashion industry is a sector with a very high competition rate, it is a very important step to get ahead of other companies by doing fashion photo shoots correctly and effectively. Since the person has the opportunity to examine the product with these photographs before purchasing, choosing remarkable photographs that reflect every detail will be beneficial in terms of achieving the expected success in product sales.
What you wonder about outfit shoots here.
HOW TO MAKE FASHION PHOTO SHOOTING?
Although fashion photography may seem easy, there are many details that need attention. The slightest defect can make your product look poor, which can affect your sales. For the shooting of textile products, a studio environment suitable for the vision of the brand is prepared by obtaining the information of the brands and products to be worked on. It is possible to perform different studio works according to different textile products such as fabric, leather and ornament.
Light, background and decor are very important in fashion photo shoots done in a studio environment. What is wanted to be reflected in the products is how well the product will suit the person who will buy it or how this product should be used. In order to demonstrate this situation, it is necessary to take photos with mannequins or models. It will be beneficial for the person who will buy the product to see the product on the mannequin, and to have an idea about how it will stand on itself, based on the physical characteristics of the mannequin.
What you wonder about fashion shoots here.
EQUIPMENTS USED IN FASHION PHOTO SHOOTS
Photographers need to use equipment that will facilitate their work while promoting with creative shooting techniques in the shots they make with a mannequin or model. These equipments can be external lights, tripod, lightboxes, fixed lights or table lamps etc. can be listed as. Finished textile photos are presented to users after necessary digital visual editing.
The first of the most important equipment to be used during fashion photography is lights. In cases where natural light is not enough, paraflash, fixed lights or the use of lightboxes ensure that all the details of the product are fully reflected. In cases where the light is lacking, ghosting and reflections may occur in the product photo, which leads to incorrect presentation of the product quality. It is necessary to make sure that the product is illuminated from every angle by using more than one light source, especially in textile product photographs that are desired to be taken in 3D.
A tripod is a must for product photography. If you are not going to take very close shots, you should definitely shoot using a tripod. The tripod stabilizes the camera, prevents shakes and allows taking pictures from any angle. No matter how steady we hold the camera in shooting with our hands, vibrations will definitely occur, and this will cause us to get a distorted image in the photo. For the shots we take in the studio environment, we can take many product photos with a stable lighting and tripod setting. In outdoor shootings, it may be necessary to change the settings of these equipment and the camera, such as iso, shutter speed, depending on the environment.
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