How to Shoot a Promotional Film?

Videos that help increase the awareness of a company or product, expand the promotional area and explain in detail are called promotional films. While shooting a promotional film, we must first make a strategic plan. Planning how the new thing you're promoting will work is the first step in creating a successful trailer. By using marketing techniques in the planning process, you can decide what needs to be done before the video is shot and published.

In order for your target audience to follow your new product or company promotion, you should carry out studies that will influence and mobilize them. It is always effective to take action and draw attention to the needs and problems of the target audience. Before shooting a promotional video, you should clarify your purpose, main message, determine your target audience to market, and decide on which channel you will reach these audiences. This can be a TV channel or Youtube channel.

What is the Promotional Film?

It is a video work done to make a company, institution, individual, product, service, event, website, social media account or Youtube channel more recognized by the public. With these production works, the company; aims to gain prestige locally, nationally or globally and to better express itself to the target audience. Today, the most produced content type in digital media is video. Therefore, a person's first impression of your brand appears in the promotional video you show them. Collaborating with an organization that provides social media consultancy to very big brands and understands the language of the digital world will get your message across effectively.

Promotional Film Examples

You can shape the product you will describe according to your own point of view. What kind of promotion would your target audience like? You can also base your audience's age group or gender to understand this better. How you describe the promotional film is very important in this respect.

Some promotional examples are as follows;

• Being a reference to a product, placing a product in a video
• A voiceover with only the video of the product
• Video of the company founder explaining her service
• Product introduction and voiceover with animations
• Product introduction, video and voiceover with actors

How you do your promotion also depends on your budget. Making the promotional film with animations and adding an actor to the cast will not be equivalent to the same budget.

Can we shoot the promotional film ourselves?

You might think you could shoot a promotional video yourself, and that might be true. But if this is your first experience, it's worth reviewing a few things. You are right to think that you can have an excellent learning experience and save a lot of costs. But there are generally many hidden costs in doing this job. Quality and results are unpredictable.

If you get help from professional producers for the shooting of your promotional videos, you can be sure of your quality and carry out flawless work. If you are going to receive promotional videos that meet your expectations, your cost is clear and your business is guaranteed. There are predictable costs, which is an advantage. Of course, the cost of working with professionals can be very different from shooting amateur videos. However, accessing professional videos without wasting time and money will reveal the quality of your brand.

Promotional Film Equipment

Regardless of the type of promotional film, lack of equipment or choosing the wrong equipment directly affects the quality of your film. Inadequate camera or incorrect lighting arrangement can tire the eyes and cause people to skimp on the promotion. It should not be forgotten that consumers think that companies with good visual quality are better.

In this situation;

• Different types of cameras,
• Camera lenses
• Tripod of various sizes
• Microphones
• Monitor

The variety of equipment in the promotional film will facilitate the work of the team and will help to produce a perfect promotional film. Those who want to shoot the promotional film for one time can rent quality equipment instead of having difficulty in purchasing equipment.

Promotional Film Types

Promotional films are divided into types as they are used for different purposes. Although there is no difference in the shooting tools, the editing and montage parts are handled specifically according to the theme. The technique of preparing a promotional video also proceeds differently depending on the type of video. Knowing its types and functions can explain which promotional film you are suitable for.

Corporate Promotional Film

Corporate promotional film work is a general term for video content detailing your company, business or service. Corporate promotional films are the most effective way for companies to express themselves. Corporate companies will attract more attention in this regard. If this video content is prepared correctly, it will raise your brand to an important position in the digital world.

Almost all internet users in Turkey follow video content media such as Youtube. You can calculate how effective this will be for the institution or the firm. It should not be forgotten that companies and new formations are constantly developing and changing. You can increase your power in the market by using your corporate promotional films against the increasing competition.

Product Promotion Film

Product promotional videos should contain different images related to the product. Instead of transmitting these product-related images to consumers as text, you can improve the quality of the film with sound transmission and give the necessary message more effectively. The fluency of these films is also very important. It should not contain objects and messages that will cause confusion in the film. Films should be produced and presented to consumers in a certain order. The voice-over used in the film should be clean and impressive.

Event Promotional Film

Compared to other videos, they are videos that race against time and hope to make a big impact in a short time. It aims to announce events with specific dates, such as fairs, sports competitions, autograph sessions and concerts. When the music and staff of the promotional film affect the audience, the number of participation increases.

How Long Should the Promotional Film Be?

Shorter-than-normal videos are not enough to provide necessary information and may not yield good results for consumers. On the other hand, long intros make the viewer bored, often leading to exit from the video. Research on promotional films shows that promotional videos should not be shorter than 3 minutes. 10 minutes is considered the longest. After the presentation is completed, the editing phase should begin and it should be carefully arranged so that it does not contain any flaws. It should be supported with music, images, animation and narration.