Product photography is the process of photographing the products you want to promote or sell, using the right techniques. It can be shot in a studio environment or outdoors. Professional product shots are highly effective on sales. Catalogue, website, brochure, etc. Product shooting can be performed for areas. Since the buyers examine the product you want to sell digitally and cannot touch it, shooting the product correctly and effectively will arouse curiosity and increase the product quality.
In product photography, a white, plain background is often used for sales shots. This ensures that the product to be sold is brought to the fore and the desired message is given directly. If a promotional photo is to be taken, a concept for the shoot can be created and more than one object can be used together to harmonize. For this, the product photographer creates a story about the shooting and proceeds within this framework.
DETAILS TO BE CONSIDERED WHEN TAKING PRODUCT PHOTO SHOOTING
When the product photography is planned correctly and the right techniques are used, effective photographs will emerge. For this, it is necessary to shoot by paying attention to some tricks. These;
- Light source: Having sufficient light source is very important for product shooting. If natural light is not enough for this, paraflash, fixed lights or tabletop lights can be used. The use of more than one light source will be effective, especially for 3D shots.
- Tripod: It is very important to stabilize the camera so that there is no shaking in the shots. If we are not shooting close-ups, a tripod should be used. Trying to stabilize the camera by holding it in our hands causes tremors and a distorted, poor quality image. The tripod stabilizes the camera, is easy to use and is a very effective tool for easy adjustment of the shooting angle.
- Camera settings: Camera settings need to be adjusted according to the shooting location. While diaphragm, iso and shutter speed settings may be different in outdoor shots, it can be shot with a fixed setting in studio shots.
For a remarkable and intriguing product photography, it will be beneficial to focus on details, take multiple frames, try different angles, shoot in different light sources, and use a background that will not draw attention away from the product. In this way, it will be easier to find the most accurate method thanks to the shots made by considering many details. For a successful product shooting;
- Make the lighting right and ensure that the light is evenly distributed over the product.
- Make sure your camera and flash are stable.
- Take test shots.
- Decide which background can reflect the product better and with higher quality.
- Take shots that reflect the details of the product.
- To edit the photo after shooting, make adjustments such as white tone, black and white balance, contrast in the photoshop application.
- Find out in what size and format the photos are desired to be saved.
How to take the best product photo? Here you can find out what you're wondering about.
WHAT TO DO AFTER THE PRODUCT SHOOTING PROCESS
After the product photo shoot is completed, if you are going to share the image on e-commerce sites or on your website, in order to get positive feedback and to rank higher in search engines;
- The size of the product in the frame should not be more than 85% and less than 65%.
- Photos must be converted to sRGB.
- Photos should not contain details such as logos or text.
- The background of the photos to be used for e-commerce should be white or neutral.
- Every detail of the photos must be clear.
- The photographs must be color-calibrated after the shooting process by choosing the right color, and the necessary arrangements must be made and viewed on a professional monitor.
- If the product will be used on the photography website, sRGB for your photos, and CMYK translations for your photos if it will be used for printing.
- Photos must meet certain standards in order to be used on websites or in print. These standards by ISO;
Photos must meet certain standards in order to be used on websites or in print. These standards by ISO;
ISO 15076: Color management
ISO 15930: PDF standards
ISO 12646: Display standards
ISO 12647-7: Proofing standards
ISO 12647: Printing Standards
ISO 3664: Light illumination standards, have been determined as.
ISO 12646: Ekran standartları
ISO 12647-7: Prova standartları
ISO 12647: Baskı Standartları
ISO 3664: Işık aydınlatma standartları şeklinde belirlenmiştir.
What you wonder about product shooting here.
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