Fashion Shoots

Fashion shoots offer the opportunity to reflect the quality of a brand's products and their difference from similar products. Professional shootings are carried out in the studio environment, with the right balance of light, on the mannequin, with the aim of promoting the product. It is very important that product photography is done using the right techniques so that you can deliver your products to the target audience in a professional way. With the right shooting compositions, the visuality and quality of the products can be brought to the fore. Since these shots are in the category of product shots, working with a product photographer who is an expert in her field will take your work one step ahead of the others in order to get an effective result.

What are the Points to Consider in Fashion Shooting?

There are a number of details that we need to pay attention to for a successful product shoot. These;

1. Lighting and Exposure: When photographing the product you want to shoot, the light setting is very important. It will not be difficult to capture the image you want at the ideal angle and light. For fashion shots taken in a studio environment, the correct light setting and exposure will not change if shooting in the same environment, but it can be difficult to catch the light setting in outdoor shots. Changing weather conditions can affect your light momentarily.
2. Camera and Other Equipment Used: Large cameras that you will use for product shots need high light for depth of field. You may need to use extra flash for this. In addition, the camera must be supported by using a tripod to prevent shaking during shooting. Apart from this, it will be possible to perform a professional shooting by using other auxiliary equipment such as product shooting tent and table, reflector, reflectors, external flashes, lightbox, softbox and funds.
3. The Story of the Photograph: Creating a scenario suitable for each product and reflecting it in the studio environment helps the photographer to reflect the product she took in detail and in integrity.

With a photo shoot carried out with professional and correct techniques; The promotion of the brand will be done successfully. Reaching the target audience becomes easier with the right shots and attracting attention. The desired message is transmitted directly to the user. Thanks to reaching more people, the marketing revenues of the brand increase.

Product Photography Techniques

• Hemispherical Product Shot: It is formed by combining 120 square photographs taken from five different angles. This technique allows the product to be viewed from the front, from the top, from the sides and from below.
• Cylindrical Product Shot: It is formed by combining 24 square photographs taken from one angle. The front, side and back images of the product are obtained.
• 4 Frame Product Shooting: It is obtained by taking and combining 4 square photos.
• Full Frame Product Capture: Allows you to access detailed images of the product in 360 degrees horizontally and 180 degrees vertically. It consists of 216 square photos taken from 9 different angles.
• 360 Degree Product Shooting: It is a 360 degree visual work performed by taking 180 square product photos.

Product Shooting with Models: Studio and outdoor fashion shoots present the visuals of products such as textiles, accessories and jewellery.