Product Shooting

Product shooting is the presentation of the product you want to sell or promote to users with the right techniques and details. Unlike other photo shoots, more details and equipment may be needed. Since it is not possible to touch the products that you will sell in the digital environment, it is necessary to convey every detail to the user through photographs. For this, you can leave an effective impression with well-taken photographs.

Taking product photos is a painstaking process. It can be affected by many factors due to studio shooting or outdoor shooting. If what you want to do with photography while shooting the product is a promotion, you can determine a concept for the product you will shoot and get help from different objects and backgrounds. If the photograph you have taken is intended for the sale of the product directly, a shot on a white flat background where only the product details are visible will be effective.

Things to Consider Before Taking Product Photographs

Before the product shoot, it is very important to know some details about the product and to start the shoot prepared, in order to produce an effective and good result. Before shooting;

• Will it be shot in the studio or outside?
• Will a concept or a plain background be used in the product shoot?
• How many square photos will be taken from how many angles?
• Where will the photos (website, catalog, brochure, etc.) be used?
• What purpose (promotion, sales, etc.) will the photographs taken serve?
• What type of photos will be saved and what size will they be?
• What equipment should be used in the shoot?
• How and what kind of products will be photographed?
• If heavy products used in industries are to be photographed, what should be the appropriate shooting plan? Answering such questions and collecting information about the shooting are necessary in order to work more systematically and professionally.

Product Photo Shooting and Equipment Used

Product shooting includes not only taking the photo, but also editing these photos taken afterwards.

• The most important issue to be considered while shooting is the light. Paraflash should be used to provide sufficient light. If we do not have such an opportunity, fixed lights or desktop lights can be used. The use of more than one light source is very important for 3D shots.
• Another tripod is one of the most important equipment to be used in photography. The use of a tripod allows the camera to stabilize and shoot at the right angle without shaking.

After the shooting is over, it is necessary to edit the photo using photoshop. The first thing to do here is to white balance the photo. Afterwards, other features such as contrast, black and white adjustment can be adjusted.

How should our camera settings be when shooting a product? For detailed information, you can review our article “Camera Settings for Product Shooting”.

You can review our article “Product Photo Shoot Price” to have information about product photography prices.